Marketed as a healthy daily drink rather than an on-the-go beverage, this brand of yogurt milk taps into a gap in the market. Called Yogomilk, the probiotic-rich refreshment comes in 900 mL bottles, intended to be stored in consumers' own fridges and consumed in several separate servings.
With its high capacity, this yogurt milk already assumes enough of a shelf presence to compete with similar products in smaller containers, yet 'Simpl. Studio' set out to ensure that that these drinks would be impossible to miss. As such, the designer gave each bottle a vibrant splash of color, taking the shape of a person gulping down Yogomilk. The various flavors each feature a different color, creating a bold spectrum across the dairy section that undoubtedly dominates.