YMC's SS19 Range Spotlights the Chicano Movement From the 40s
References: youmustcreate & hypebeast
Fashion label YMC introduces its latest seasonal capsule designed for Spring/Summer 2019 and it draws inspiration from liberation and expression that drove the Californian Chicano movement that took place in the 40s. Some of the highlighting pieces from the range include the brown bowling shirt with a tiger print and the label's iteration of the Bowie Zip shirt. This shirt is constructed from soft chambray materials accented with a birdman at the chest pocket through embroidery.
Additionally, the seasonal capsule also features loose silhouettes such as oversized trousers that are fashion-forward, functional, and traditional. Notably, the capsule is comprised of a series of details and graphics that directly nod to Latin America. This includes the Guatemalan rainbow tape informed through hand-weaving across hoodies, tees, and jersey shorts.
Additionally, the seasonal capsule also features loose silhouettes such as oversized trousers that are fashion-forward, functional, and traditional. Notably, the capsule is comprised of a series of details and graphics that directly nod to Latin America. This includes the Guatemalan rainbow tape informed through hand-weaving across hoodies, tees, and jersey shorts.
Trend Themes
1. Liberation Fashion - Opportunity for designers to create fashion pieces that draw inspiration from historical movements of liberation and expression.
2. Themed Graphic Fashion - Potential for fashion labels to incorporate themed graphic elements into their designs for a unique and visually appealing aesthetic.
3. Latin American Influences - Emerging trend of incorporating Latin American details and graphics into fashion pieces for a culturally rich and diverse aesthetic.
Industry Implications
1. Fashion Design - Disruption opportunity for fashion designers to create innovative designs that reflect historical and cultural influences while appealing to contemporary fashion trends.
2. Textile Manufacturing - Potential growth in demand for textiles that can incorporate themed graphics and cultural elements in their designs.
3. Apparel Retail - Retailers can tap into the increasing demand for fashion pieces that reflect liberation movements and Latin American influences, offering customers unique and culturally significant options.
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