Yeti's Crossroads Collection applies the brand's expertise to travel bags, introducing styles in water-resistant TuffSkin Nylon, a material inspired by durable and safe motorcycle gear. The collection shares backpack, duffel and luggage styles, plus packing cubes to support organization within the generously sized travel solutions.
The Yeti backpack, duggel and luggage styles are available in a range of sizes based on one's needs and they promise to tackle not only airports but also outdoor sites where toughness is needed. Each design boasts features for comfort and ease of use on the road.
The needs of travel bags are changing, as consumers desire more peace of mind when it comes to cleanliness on the go, and Yeti's collection answers this with solutions like GroundControl to protect bases with PU capping.
What's Driving This Trend
- Durable Travel Bags
- As consumers desire tougher and more reliable luggage, there is an opportunity to create sustainable and highly durable travel bags.
- Water-resistant Materials
- As travelers face increasingly erratic weather conditions, there is an opportunity to create water-resistant materials to protect bags and their contents.
- Organizational Travel Solutions
- As travelers seek to be more organized on the go, there is an opportunity to create more user-friendly packing solutions that take advantage of the latest technology.
Who This Affects Most
- Travel
- With travelers looking for more durable, organized and weather-resistant solutions, there is an opportunity to disrupt and innovate in the luggage and travel industry.
- Outdoor Recreation
- As travel bags need to be durable enough to withstand outdoor conditions, there is an opportunity to innovate in the outdoor recreation industry.
- Manufacturing
- As more people demand durable and thoughtful solutions when it comes to luggage, there is an opportunity to disrupt and innovate within the manufacturing industry.
