Yardsale's FW20 Collection References Past Eras for the Season
South London skate brand Yardsale introduces its Fall/Winter 2020 collection made up of silhouettes that are reminiscent of previous eras. The label looks to the 90s and early 00s for inspiration, detailing that on a set of skatewear essentials. The shapes of the designs and the materials reference the retro design aesthetics. The capsule is rooted by velour sweatsuits, patchwork denim designs, and paneling polo tops.
The rest of the collection take a playful role with a subtle reference to Yves Saint Laurent. The Yard Sale logo is reworked in an interpretation of the luxury fashion house. The seasonal capsule celebrate its London roots with a campaign that are modelled by team riders Curtis Pearl, Zach Delarue, Adam Delarue, and Savannah Stacey Keenan.
Image Credit: Yardsale
The rest of the collection take a playful role with a subtle reference to Yves Saint Laurent. The Yard Sale logo is reworked in an interpretation of the luxury fashion house. The seasonal capsule celebrate its London roots with a campaign that are modelled by team riders Curtis Pearl, Zach Delarue, Adam Delarue, and Savannah Stacey Keenan.
Image Credit: Yardsale
Trend Themes
1. Retro-inspired Skatewear - Opportunity for brands to tap into the nostalgia trend and create skatewear collections that reference past eras.
2. 90s and Early 00s Aesthetic - Opportunity for fashion brands to incorporate retro design elements from the 90s and early 00s in their collections, appealing to consumers nostalgic for that era.
3. Luxury Fashion Collaboration - Opportunity for skate brands to collaborate with luxury fashion houses, reinterpreting logos and incorporating high-end elements into their designs.
Industry Implications
1. Fashion - Fashion brands can take advantage of the retro skatewear trend by creating collections that reference past eras and incorporate nostalgic design elements.
2. Skatewear - Skatewear brands can explore the 90s and early 00s aesthetic, incorporating retro design elements into their collections to attract nostalgic consumers.
3. Luxury Fashion - Luxury fashion houses have the opportunity to collaborate with skate brands, bringing a fresh, streetwear-inspired perspective to their collections.
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