An outboard motor isn't a purchase you make every day, but this Yamaha Marine campaign aims to capture the attention of boat lovers who aren't totally satisfied with their current equipment. The approach to advertising this line of products tackles three different aspects of mechanized propellors so to lure in purchasers no matter their priorities.
In the first of the prints, the weight of the motor is addressed and suggested to be fairly light. To demonstrate this, a pelican holds one comfortably within his enormous expanded beak. The second image pictures three very different styles of lifejackets hanging on the boathouse wall, asserting the accessibility of your own customized seafaring experience. The last of the Yamaha Marine campaign ads by the DLV BBDO advertising agency alludes to the power behind the V8 engine.