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Yahoo Launches Online Video Show

— July 30, 2006 — Pop Culture
Aimed at the young and web savvy, Yahoo has launched a beta of a TV-like online video show called "The 9" – it's a daily video compilation show featuring the nine top "Web finds" of the day. The requisite tanned, blonde presenter reveals how the show promises to pull together the "weirdest and funniest photos, sites, stories and videos from the Internet each weekday by 9 a.m: "each weekday morning, our sleep deprived team finds the greatest stuff on the Web, and packages it into an easy to navigate countdown." Not wanting to miss out on the trend towards consumer generated content, the show also features something called "The Pepsi 10th," which enables users to submit their picks for the most compelling Web video of the day. An amusing way to start your day...
Trend Themes
1. Tv-like Online Video Shows - This trend presents an opportunity for online platforms to create and curate daily video compilation shows that cater to the young and web-savvy audience.
2. Consumer-generated Content - The inclusion of 'The Pepsi 10th' in Yahoo's online video show highlights the growing trend of engaging users in submitting compelling web videos, indicating opportunities for brands to involve their audience in content creation.
3. Web Finds Compilation - The daily compilation of the weirdest and funniest photos, sites, stories, and videos from the internet presents an opportunity for platforms to create similar shows that provide entertainment and discovery for viewers.
Industry Implications
1. Online Video Platforms - Online video platforms can leverage the trend of TV-like online video shows to attract and engage the young and web-savvy audience through curated and easily accessible content.
2. Branding and Advertising - Brands can utilize the trend of consumer-generated content to involve their audience in content creation, fostering brand engagement and user-generated marketing.
3. Media and Entertainment - The trend of web finds compilation shows provides opportunities for media and entertainment industries to create engaging content that caters to the interests of online viewers.
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