XYZ is offering a clean and clever design that converts a three-seater sofa into a lounge chaise by moving just one cushion in the middle - and all of that in a stylish and good looking package. The only problem is that you'll have to have it shipped from Capetown as the design is from the South African outfit XYZ Designs.
Implications - Transforming objects can be seen in everything from technology to home decor. People appreciate items that can be "transformed" because they save space and can change up the look of a product. Businesses that offer choices with their products will catch the eye of people who like the idea of freedom to change.