JORDANLUCA is the eponymous brand by Jordan Bowen and Luca Marchetto as the two have created looks that walked down runways and pushed creative boundaries -- the latest by the brand is the XP1. These are the imprint's inaugural eyewear design and it is a refreshing new style that comes in the tonal options of either metallic silver or a more muted black tone.
To create the look, the brand used TR90, which is a thermoplastic that is lightweight and flexible. It features the shape of a cat-eye and is adorned with futuristic elements including the dagger cut that makes up the nylon lenses. Other elements include 100% UV protection -- both of the XP1 sunglasses are now available to pre-order as it launches on June 12th.
Image Credit: Ben Fourmi, <a rel='nofollow' href='https://hypebeast.com/uk/2023/6/jordanluca-xp1-sunglasses-black-silver-london-brand-debut-release-information'>hypebeast</a>, <a rel='nofollow' href='https://www.jordanluca.com/collections/accessoires'>jordanluca</a>
Why This Trend Is Growing
- Futuristic Eyewear
- Opportunity for developing eyewear that incorporates unique design and technological elements to stand out in the market.
- Lightweight Materials
- Opportunity to explore the use of lightweight, flexible materials such as TR90 in the creation of eyewear, providing a comfortable and durable product for customers.
- Nylon Lens Design
- Opportunity to implement dagger cut nylon lenses in eyewear design to create a striking and futuristic look that stands out from traditional eyewear designs.
Industries Being Reshaped
- Fashion
- Incorporating unique designs and materials to create disruptive, high-fashion eyewear products that appeal to fashion-forward customers.
- Technology
- Collaborating with technological partners to incorporate advanced features in eyewear products that offer better protection and comfort to users.
- Sports
- Incorporating lightweight and durable materials in eyewear products that cater to athletes and sports enthusiasts, providing functional and stylish products that meets their needs.
