Microsoft and Jordan Brand Dropped the Xbox Air Jordan 1

 - Jun 18, 2018
References: instagram & highsnobiety
Microsoft worked in partnership with Jordan Brand in releasing the Xbox Air Jordan 1 sneakers. The collaborative piece takes the iconic silhouette and gives it a brand-new makeover inspired by the game console. The sneakers made their first unofficial debut during the E3 conference this year as Xbox executives and spokespeople were seen wearing the new iteration of the Air Jordan 1 shoes. The official look is now released and the classic shoe sees a premium suede-constructed upper in green and black tones as a nod to the Xbox hues.

The insoles are accented with Xbox's logo and an embellished Jumpman is on the heel as additional branding. The shoes come with four lacing choices, with each one detailed with Xbox script. The highlighting element of the Xbox Air Jordan 1 shoe is the sole -- it glows in the dark and is influenced by Xbox One's power light.