Contemporary sophistication meets hip, urban design in the Wrong Weather FW 2011/2012 lookbook, lensed by renowned photographer Mustafa Sabbagh. Comme Des Garcons, Dries Van Noten and Billionaire Boys Club/Ice Cream are just a few of the designers whose looks pack a classy and cool punch in the Portugal-based store's fall and winter collection.
Using tweed and intricately woven scarves as blindfolds, Sabbagh creates a striking and almost eerie lookbook that definitely leaves a lasting impression, both for the terrific threads and the artistry behind it. Proving that menswear catalogues should be as exciting as the patterns and designs that adorn the clothing, Sabbagh and stylist Cristina Miguel create a signature look for the company.
Check out the entire Wrong Weather FW 11/12 lookbook for some awesome wardrobe inspiration, to keep warm while looking cool.
What's Driving This Trend
- Contemporary Sophistication
- Explore innovative ways to combine sleek designs and modern aesthetics to create a high-end urban look.
- Strikingly Streetwise
- Discover opportunities to infuse street style influences into high fashion, creating a unique and edgy look.
- Artistic Lookbooks
- Explore the use of creative photography and unconventional styling techniques to capture attention and showcase fashion collections in a memorable way.
Who This Affects Most
- Fashion Retail
- Embrace disruptive innovation by curating collections that blend high-end sophistication with street style, catering to a fashion-forward urban audience.
- Photography
- Take advantage of the demand for creative photographers who can bring a unique vision to fashion shoots, creating visually stunning and captivating imagery.
- Stylist Services
- Offer innovative styling services that incorporate unconventional techniques and artistic elements, creating unforgettable looks for fashion brands and individuals.
