Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Writtenafterwards Shows Deconstructed Designs for Fall ‘09

 - May 27, 2009   Updated: Apr 4 2011
References: writtenafterwards & dazeddigital
Eco-fashion has never looked quite as dramatic as it does in the hands of Writtenafterwards.

Writtenafterwards has created a fall line made of paper, cardboard, tape, and wire. The designs are certainly not for everyday wear—unless you’re incredibly bold and fond of not being able to fit through doors.

Implications - The recession and ensuing credit crunch had a catastrophic effect on consumer budgets; as fashionistas were forced to scale back and repurpose pieces from past seasons, many fashion designers responded by releasing eco-friendly collections comprised of found objects, recycled materials and unconventional fabrics. This DIY aesthetic appealed to budget-crunched consumers, environmentalists and do-it-yourselfers, and helped many emerging designers stand out from the pack.