El Segundo Brewing, an independent craft brewery that was formed in El Segundo, California back in 2011, has teamed up with none other than WWE legend 'Stone Cold' Steve Austin to launch a brand new double IPA that offers a heavyweight, knockout drinking experience.
This double IPA is a limited-edition offering. Coming in at eight percent ABV (alcohol-by-volume), this IPA makes use of a quadrant of hops of the Centennial, Cascade, Chinook and Citra varieties, which give this beer a complex flavor that combines semi-raw mango and citrus with fresh malt.
This unique partnership between El Segundo Brewing and 'Stone Cold' began when the WWE legend visited the brewery and shared his desire to get involved in a brewery project. The end result was Broken Skull IPA, the predecessor the bolder and stronger Broken Skull Double IPA.
Image Credit: El Segundo Brewing
What's Driving This Trend
- Celebrity-endorsed Craft Beers
- Opportunity for breweries to partner with popular figures to create unique, high-profile beers.
- Limited-edition IPA Releases
- Opportunity for breweries to create hype and demand for their products with exclusive releases.
- Experimentation with Bold Flavor Combinations
- Opportunity for breweries to create unique flavor profiles in their beers that stand out in a crowded market.
Who This Affects Most
- Craft Brewing
- The craft beer industry can benefit from utilizing celebrity partnerships and exclusive releases to stand out among competitors.
- Entertainment
- Celebrities and entertainment icons can expand their brands with unique collaborations with craft breweries.
- Food and Beverage Retail
- Specialty stores and retailers can generate sales and attract customers with exclusive, limited-edition beer releases and celebrity-endorsed products.
