While Diesel wants us to ‘Be Stupid,’ the Wrangler ‘We Are Animals’ campaign wants us to embrace the beast within. I don’t see a bright future for out 2010 selves, do you?
Created by French advertising agency Fred and Farid, the Wrangler ‘We Are Animals’ 2010 campaign is very eye-catching, I have to give it to them. Employing graphic colors seen in the ad sphere of late, although using different materials such as liquid, these four images are pretty powerful.
What Makes This Trend Stand Out
- Embracing Animalistic Nature
- Opportunities to develop innovative marketing campaigns that encourage consumers to embrace their inner 'beasts'.
- Non-traditional Ad Materials
- Opportunities for brands to experiment with unconventional mediums for advertising, such as liquid.
- Bold & Graphic Ad Design
- Opportunities for artists and graphic designers to create bold and powerful ad campaigns with bright colors and striking images.
Sectors Adopting This
- Fashion & Apparel
- Brands in the fashion and apparel industry can use animalistic imagery to market their products and appeal to consumers' desire for self-expression.
- Advertising & Marketing
- Agencies in the advertising and marketing industries can offer innovative solutions that use non-traditional materials and bold design to catch consumers' attention.
- Art & Design
- Opportunities for artists and designers to collaborate with brands and create powerful ad campaigns that make use of bold, graphic design and unusual materials.
