The Wrangler Festival Campaign is Boho and Rustic
Meghan Young — December 12, 2013 — Fashion
References: wrangler.au & fashiongonerogue
The Wrangler Festival Campaign highlights the casual and youthful direction of the line by taking it to the great outdoors. Or at least a place remote enough for a log cabin. The homey backdrop accentuates the vintage inspired pieces beautifully while the greenery will have people dreaming about summer in no time. Lucky for the Australian brand, summer is just around the corner in the Southern Hemisphere.
Shot by photographer Charlie Brophy, the Wrangler Festival Campaign stars model Chloe Worthington alongside male model Tyrone Susman. Full of denim bottoms, color-blocking and contrast patterns as well as crop tops, the boho outfits are not only perfect for a rustic getaway, but also a music festival.
The Wrangler Festival Campaign is released just in time. The laid-back collection is currently in stores now.
Shot by photographer Charlie Brophy, the Wrangler Festival Campaign stars model Chloe Worthington alongside male model Tyrone Susman. Full of denim bottoms, color-blocking and contrast patterns as well as crop tops, the boho outfits are not only perfect for a rustic getaway, but also a music festival.
The Wrangler Festival Campaign is released just in time. The laid-back collection is currently in stores now.
Trend Themes
1. Youthful Vintage-inspired Fashion - Opportunity for brands to tap into the growing demand for nostalgic and retro fashion among younger consumers.
2. Outdoor and Festival Fashion - Disruptive innovation potential lies in developing durable and stylish clothing specifically designed for outdoor activities and music festivals.
3. Sustainable Fashion - Emerging trend of incorporating eco-friendly materials and ethical manufacturing practices into vintage-inspired fashion to attract environmentally-conscious consumers.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the nostalgic fashion trend by offering vintage-inspired collections online and in physical stores, targeting younger demographics.
2. Outdoor Recreation - Outdoor recreation companies have an opportunity to design and market festival-appropriate clothing and gear that combines functionality with trendy vintage aesthetics.
3. Sustainable Fashion - Fashion brands and manufacturers that prioritize sustainable materials and production methods can tap into the growing consumer demand for ethical and eco-friendly vintage-inspired fashion.
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