It's World Toilet Day on Nov. 19 and Matt Damon wants you to do your part by "talking sh*t," so to speak. Damon and his organization Water.org have released this video to raise awareness and encourage people to get involved with the global toilet issue.
Currently, a staggering 2.6 million people around the world do not have access to clean toilets and a lack of sanitation is the world's biggest cause of infection, says the ToiletDay.org site.
In the video, Matt Damon asks viewers to participate in the discussion by saying, "More people have a mobile phone than a toilet. Let’s cut the sh*t." The ad ends with the hashtag #talksh*t and a URL to the initiative's website.
What Makes This Trend Stand Out
- Global Sanitation Awareness
- Disruptive innovation opportunity: Develop innovative sanitation solutions to address the global issue of 2.6 million people lacking access to clean toilets.
- Mobile Technology Accessibility
- Disruptive innovation opportunity: Create affordable and accessible mobile phone options to bridge the gap between the number of people with mobile phones and those lacking access to clean toilets worldwide.
- Social Media Activism
- Disruptive innovation opportunity: Leverage the power of hashtags and online platforms to raise awareness and engage a wider audience in discussions about global sanitation issues.
Sectors Adopting This
- Sanitation Technology
- Disruptive innovation opportunity: Develop advanced sanitation technologies and infrastructure to improve access to clean toilets, especially in underprivileged areas.
- Mobile Phone Manufacturing
- Disruptive innovation opportunity: Innovate mobile phone manufacturing processes to produce affordable and durable devices for individuals who lack access to clean toilets.
- Social Media Networking
- Disruptive innovation opportunity: Create social media platforms or features specifically designed to amplify social issues and help mobilize global campaigns for improved sanitation.
