The World Cup team logos range from Italian to Australian. With 36 qualifying teams, the FIFA World Cup 2014 boasts an array of culture and vibrant colors that represent each one. To separate themselves from the rest, countries team up with major sport apparel companies like Puma and Adidas to make sure their teams crests and jerseys look their best.
New York-based designer Daniel Nyari re-imagined each team's crest to be more minimal than their complex and luxurious designs that are featured in the World Cup. Each of his team crest renditions is now designed with basic graphic shapes and features the country’s national colors and iconic motifs. For example, Italy's crest features a pentagonal flag of green, white and red with four star aligned horizontally on top of it, against an Azurri blue canvas.
Key Themes Behind This Trend
- Minimalistic Team Crest Design
- Simplify designs to incorporate basic graphic shapes and national colors for team crests.
- Personalized Sport Apparel Design
- Create customized jerseys and team apparel to stand out.
- Virtual Design in Sports Industry
- Use virtual design technology to create unique sports team branding elements, like crests.
Where This Applies
- Sports Apparel
- Partner with sports clubs to design personalized team apparel, like jerseys and crests.
- Graphic Design
- Offer graphic design services for logo rebranding and virtual design technology.
- Marketing and Advertising
- Provide marketing and advertising services to help sports teams promote their unique branding elements.
