The World According to Americans graphic from 'xkcd' is not what it appears at first glance. If you live outside the U.S, you were likely expecting a slew of knee-slapping jokes at the expense of the Yanks, but this cute map of the world defies American stereotypes with a fairly accurate rendition of global geography. Most of the world thinks they have Americans all figured out. Many people comment on their ignorance about the rest of the world and their intolerant inclinations, but in doing so, those who criticize are guilty of the same charge.
The writers of the site 'xkcd' asked a group of random Americans to recreate the world's geography as best they could off the top of their heads. All of you who used to have night terrors about geography finals know this is not an easy task. The people of 'xkcd' preface the graphic with an explanation stating, "It's not our fault we caught a group on their way home from a geography bee."
The World According to Americans defies the long held belief that Americans know nothing about the world outside much to the chagrin of the keepers on 'xkcd'.
What's Driving This Trend
- American Geography Knowledge
- Opportunity to innovate by providing accessible resources to increase American's knowledge of global geography.
- Global Stereotypes
- Opportunity for companies to challenge and change stereotypes through unique and unexpected messaging.
- Social Commentary Through Humor
- Opportunity for businesses to stand out by incorporating a humorous and insightful commentary on societal issues.
Who This Affects Most
- Edtech
- EdTech companies can create interactive and engaging resources to improve global geography knowledge in America.
- Marketing & Advertising
- Marketing and advertising agencies can incorporate humor and unique messaging to challenge global stereotypes and stand out in crowded markets.
- Social Media
- Social media platforms can provide a medium for individuals and businesses to share unique commentary and improve global understanding through humor.
