In the Fall/Winter season of 2018, the WORKWARE collection was subject to an elegant contemporary aesthetic that was informed by utilitarian motifs. For the debut of its Spring/Summer 2019 offerings, the modern Hong Kong streetwear brand is continuing its military-inspired silhouettes but with a distinct nostalgic flair.
The latest WORKWARE collection includes a variety of garments, including shirts, pants, jackets, accessories, knitwear and more. The Spring/Summer 2019 capsule is presented through a subtle lookbook that reflects the aesthetic of the previous Fall/Winter 2018 launch. Keeping a continuous brand aesthetic, WORKWARE also embraces a neutral color palette with occasional interference of bright shades -- from the militant orange jacket with front pockets to the baggy red trousers.
What's Driving This Trend
- Contemporary Military-inspired Fashion
- Opportunity for fashion brands to create modern collections that blend military aesthetics with a contemporary twist.
- Nostalgic Streetwear
- Chance for streetwear brands to tap into consumers' nostalgia by incorporating throwback elements into their designs.
- Utilitarian Fashion
- Potential for brands to explore utilitarian-inspired fashion that combines practicality with stylish design.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the growing interest in military-inspired fashion and streetwear.
- Apparel
- Opportunity for apparel brands to create garments that blend military aesthetics with contemporary and nostalgic elements.
- Streetwear
- Streetwear brands can take advantage of the trend towards nostalgic fashion by incorporating throwback elements into their designs.
