The Undress by Girlfriend Collective is Made from Recycled Water Bottles
Laura McQuarrie — March 31, 2021 — Fashion
References: girlfriend & wellandgood
The Undress by Girlfriend Collective joins the activewear brand's range of products made with recycled materials and it's another design that's supportive for breaking a sweat or simply casual wear. The sporty dress comes in an inclusive size range and colors that range from Sea Glass and Midnight to Fig.
The product created "for all the moments that don’t require a dress" is made with Girlfriend Collective's lightweight FLOAT fabric, which helps to divert waste from landfills. The style with criss-cross straps at the back is comprised of 90% recycled plastic bottles (RPET) and 10% spandex, plus it is Recyclable with ReGirlfriend.
As a design that can be used for many different occasions, it includes a built-in bra, shorts and mesh pockets. The Undress is also sweat-wicking with a soft feel and a brushed matte finish.
The product created "for all the moments that don’t require a dress" is made with Girlfriend Collective's lightweight FLOAT fabric, which helps to divert waste from landfills. The style with criss-cross straps at the back is comprised of 90% recycled plastic bottles (RPET) and 10% spandex, plus it is Recyclable with ReGirlfriend.
As a design that can be used for many different occasions, it includes a built-in bra, shorts and mesh pockets. The Undress is also sweat-wicking with a soft feel and a brushed matte finish.
Trend Themes
1. Recycled Activewear - The growing trend of eco-friendly activewear made from recycled materials presents an opportunity for brands to differentiate themselves while supporting sustainability efforts.
2. Sporty Sustainable Fashion - The rise of sporty sustainable fashion creates an opportunity for brands to appeal to environmentally conscious consumers who value both style and ethical production.
3. Inclusive Athleisure - The trend towards inclusive athleisure collections provides an opportunity for brands to capitalize on a growing demand for comfortable, size-inclusive activewear that transcends traditional athletic wear.
Industry Implications
1. Fashion - The fashion industry has a major opportunity to innovate by incorporating sustainable materials like recycled water bottles into their product lines.
2. Sportswear - The sportswear industry can differentiate and gain a competitive edge by offering inclusive athleisure that is environmentally conscious.
3. Recycling & Waste Management - The recycling and waste management industry has an opportunity to partner with fashion and sportswear brands to expand their recycling initiatives and promote sustainability.
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