Whisps Created Two Styles Inspired by Spicy Cheese Crisps
Laura McQuarrie — December 2, 2020 — Fashion
References: thatcheeseshop & prnewswire
Cheese crisps snack company Whisps created two limited-edition work pajamas inspired by its new Hot & Spicy cheese crisps. Each set consists of a sweatshirt and shorts that has a tie-dye design and funny saying that perfectly suits the 2020 work year: "You're on mute" and "These are my work pajamas." As the collection will quickly sell out, fans are invited to write in with the phrases that they'd like to see printed.
The pajama sets are produced by Top Knotch Threads, a female-founded, L.A.-based luxury apparel brand, and hand-dyed using an immersion dye technique. The colorway is a spicy orange that captures the essence of the cheesy Whisps snack crisps and the brand describes the limited-inventory sets as "ridiculously comfortable and sassy pajamas."
Image Credit: Whisps
The pajama sets are produced by Top Knotch Threads, a female-founded, L.A.-based luxury apparel brand, and hand-dyed using an immersion dye technique. The colorway is a spicy orange that captures the essence of the cheesy Whisps snack crisps and the brand describes the limited-inventory sets as "ridiculously comfortable and sassy pajamas."
Image Credit: Whisps
Trend Themes
1. Limited-edition Work Pajamas - Disruptive Innovation Opportunity: Explore the trend of creating limited-edition workwear that aligns with specific brands or products.
2. Funny Saying Design - Disruptive Innovation Opportunity: Incorporate funny saying designs on apparel to cater to the humor and personality of consumers.
3. Tie-dye and Immersion Dye Technique - Disruptive Innovation Opportunity: Embrace tie-dye and immersion dye techniques in clothing production to create unique and eye-catching designs.
Industry Implications
1. Snack Food - Disruptive Innovation Opportunity: Collaborate with apparel brands to create limited-edition merchandise that complements snack food products.
2. Apparel - Disruptive Innovation Opportunity: Integrate humor and playful designs into workwear to inject personality and create a unique selling proposition.
3. Fashion Manufacturing - Disruptive Innovation Opportunity: Incorporate innovative dye techniques like tie-dye and immersion dyeing into fashion manufacturing processes for trendy and eye-catching garments.
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