Kochiba is a wooden watch brand with a heart of gold. Set up in Glasgow in 2015, the independent label was established by husband and wife duo Niraj and Victoria. With a passion for clean, minimalist design, Kochiba was named after a Japanese wood and was launched to resounding success. It wasn't just the design people have been going crazy for though. A portion of the profits from the sale of every watch goes to global charity WomanKind.
Niraj always wanted social enterprise to be part of his business with his wife. Growing up, he saw woman deprived of education and domestic violence a prevalent issue. When setting up Kochiba, they wanted to help in any small way to support women on a global scale.
With watches starting at £100, these stylish pocket-friendly designs are one more way you can wear your heart (and style) on your sleeve.
Key Themes Behind This Trend
- Socially Conscious Brands
- Opportunity for businesses to incorporate social causes into their brand strategy, supporting and empowering marginalized groups.
- Sustainable Fashion
- Embracing eco-friendly materials like wooden watches can lead to innovative and environmentally-friendly fashion solutions.
- Minimalist Design
- The demand for clean and minimalist designs presents an opportunity for businesses to create stylish and functional products.
Where This Applies
- Fashion Accessories
- Brands can capitalize on the growing market for ethically-made accessories like wooden watches that support social causes.
- Social Entrepreneurship
- The rise of social enterprise provides an opportunity for businesses to combine profit-making with social impact, as exemplified by Kochiba.
- Eco-friendly Products
- Businesses can tap into the demand for sustainable and eco-friendly products, such as wooden watches, to meet consumer preferences.
