This Wooden Sitting Duck is the Perfect Bookshelf Accessory

 - Jun 29, 2011
References: etsy & etsy
The Wooden sitting duck is a fantabulous craftsmanship of a wooden duck that rests atop a stack of books. The duck has two hinges that bend in opposite directions, which enable him to achieve the perfect sitting position.

What I really like about the Wooden sitting duck is that he is wearing a little bow-tie, hat and blazer just like an old man sitting by the pond. Grandpa's style never looked so good.

Implications - Youth consumers feel a strong connection to animals and have an affinity for products that are created in the likeness of them. This stems from the noble virtues that have traditionally been associated to animals. Companies can form a relationship with this demographic by creating products or marketing campaigns that involve animals.