High-End Sustainable Shades

Lily Cole's Wires Glasses Collection is Eco-Friendly and Italian-Made

High-end designer Lily Cole created the new Wire Glasses collection -- a line of eyewear that combines the designer's love for fashion with her advocacy for sustainability.

Made in collaboration with Yair Neuman, the new collection was created to shift how eyewear is both worn and made through the use of innovative materials and an eco-friendly design. The unisex line is completely handmade by a family business in Italy with 3D printing technology to produce frames and lens rims to result in less waste. Offering circular silhouettes, tinted yellow lenses, teardrop styles and a futuristic half-moon shape, the new collection is fashion-forward yet timeless to match any outfit.

Lily Cole's Wire Glasses collection is available online to promote a sustainable way of shopping without lacking any style.

Eco-friendly Eyewear
Creating stylish and sustainable eyewear by using innovative materials and an eco-friendly design.
Handmade Luxury Goods
Offering high-end, luxury goods that are sustainably produced with the use of innovative technology.
Circular Fashion
Designing fashion-forward clothing and accessories that are timeless and can be worn for seasons to come.

Industries Being Reshaped

Eyewear
Providing a sustainable solution to the fashion industry's waste problem by using technology that produces less waste and offering chic designs.
Luxury Fashion
Incorporating sustainable materials and production methods to create eco-friendly luxury goods.
Fashion Retail
Carrying sustainable and high-quality luxury goods that do not compromise on style.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 54%
Freshness 8%

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