Consumers desire a winter outerwear parka that is functional, technical and stylish. The Norrland Parka — which is available on Kickstarter, has the potential to satisfy all of those needs. The coat features an abundance of features — some boast protection against harsh climates, some offer tech support and others are just convenient.
The winter outerwear parka features a Wi-Fi hotspot which is quite unconventional in a coat but undoubtedly exceptionally handy. Other features include a power bank, a flashlight, a tracker tag, straps and a pocket for Airpods, a whistle and more. The Norrland Parka is water-resistant and wind-proof, with insulation that can keep wearers warm up to -22° F or -30° C.
Available in four colors for both men and women, this winter outerwear parka is definitely the epitome of functionality and timeless aesthetics.
What's Driving This Trend
- Functional Winter Parkas
- Winter parkas are evolving to incorporate more features such as Wi-Fi hotspots, power banks and tracker tags.
- Tech-enhanced Outerwear
- The incorporation of technology such as Wi-Fi hotspots in clothes provides potential for an innovative clothing market.
- Hybrid Outerwear
- Outerwear combining both fashion and function is an emerging trend for winter clothing.
Who This Affects Most
- Fashion Industry
- Fashion companies can incorporate technology into their clothing to create functional and appealing products.
- Outdoor Apparel Industry
- Outdoor apparel companies can incorporate technology into their clothing to cater to the market's demand for functionality and convenience.
- Consumer Technology Industry
- Consumer technology companies can expand their market by collaborating with clothing companies to incorporate technology into their products.
