Meat lovers will want to get familiar with a new brand of beef, Wild Sky. It is a spin-off of American Prairie Reserve (APR), a nonprofit based in north-central Montana that aims to connect and preserve 3.5 million acres of grassland where native wildlife, including purebred bison, coyotes, elk, and antelope, can roam and tourists can visit.
Wild Sky hopes to make this effort more palatable to ranchers. Laura Huggins, Wild Sky’s manager of economic initiatives, comments, "The push behind Wild Sky was to be proactive about setting up a path for both ranchers and conservationists to get along. We thought the easiest way to do that was through a financial reward." This unique and admirable business model can make a world of difference in the meat industry on a environmentalist level.