Meat lovers will want to get familiar with a new brand of beef, Wild Sky. It is a spin-off of American Prairie Reserve (APR), a nonprofit based in north-central Montana that aims to connect and preserve 3.5 million acres of grassland where native wildlife, including purebred bison, coyotes, elk, and antelope, can roam and tourists can visit.
Wild Sky hopes to make this effort more palatable to ranchers. Laura Huggins, Wild Sky’s manager of economic initiatives, comments, "The push behind Wild Sky was to be proactive about setting up a path for both ranchers and conservationists to get along. We thought the easiest way to do that was through a financial reward." This unique and admirable business model can make a world of difference in the meat industry on a environmentalist level.
What Makes This Trend Stand Out
- Wildlife-friendly Beef
- Creating a market for wildlife-friendly beef can incentivize ranchers to adopt conservation practices.
- Grassland Preservation
- Preserving large areas of grassland can support the recovery of native wildlife and provide tourism opportunities.
- Collaborative Conservation
- Finding creative ways for ranchers and conservationists to work together can lead to mutually beneficial outcomes.
Sectors Adopting This
- Agriculture
- The agriculture industry can explore opportunities to promote and support wildlife-friendly beef production.
- Tourism
- The tourism industry can benefit from promoting and showcasing wildlife-friendly ranches as tourist destinations.
- Nonprofit
- Nonprofit organizations can leverage the Wild Sky model to incentivize conservation efforts in other regions or industries.
