The Dsquared2 Wild fragrance is currently set to be released. Much like the product's title are its accompanying advertisements which feature not only male models, but also the heads of horses.
The equestrian images in this campaign speak to the untamable nature Dsquared2's creative vision. Evidently there are no insurmountable barriers for the brand. Instead, it has merged beauty and cosmetics with actual animals, a route that is rarely pursued by high end labels.
Standing behind this horseback-themed production is photographer Steven Klein. Evidently Klein was provided with free reign, enabling him to pursue his creative inclinations. At the same time, his triad-themed images fulfill the functional task of displaying the cologne via the oval bottle.
What's Driving This Trend
- Equestrian-themed Fragrance Campaigns
- Opportunity for fragrance brands to incorporate equestrian imagery in their advertising to appeal to a niche market.
- Beauty and Cosmetics with Animals
- Disruption opportunity for high-end labels to merge beauty and cosmetics with actual animals in their campaigns, offering a unique and bold approach.
- Photography and Creative Freedom
- Potential for photographers to explore and showcase their creative inclinations in fragrance advertisements, providing unique and visually captivating content.
Who This Affects Most
- Fragrance
- Fragrance brands can leverage equestrian-themed campaigns to stand out in a competitive market and appeal to a specific consumer segment.
- Fashion and Luxury
- High-end labels have an opportunity to disrupt the industry by incorporating animals into their beauty and cosmetics campaigns, creating a memorable and distinctive brand image.
- Photography
- Photographers can seize the chance to showcase their creativity and talent in fragrance advertisements by experimenting with unique themes like equestrian imagery.
