'It was acceptable in the 70s' is an October 2011 editorial lensed by photographer John de Lima. The shoot for i-D online stars model Luma Grothe wearing colorful wigs and over-accessorized ensembles. This hyper colorful-shoot is anything but subtle with bold statements in makeup, hair, styling and accessories. The editorial shot in artist Samara Scott’s 70s-inspired set was designed for the Frieze Art Fair, and is described as a “visual theme park.”
The fun wardrobe, styled by Sabrina Henry takes inspiration from 70s glamor and Japanese street fashion, featuring candy-colored pieces and rich accessories from designers like John Galliano, Giles, Stella McCartney, Christopher Kane, Marni, Mark Fast, Preen, Gucci and Thakoon. Hair by stylist Charlie le Mindu puts Luma in a sea of brightly colored wigs, taking style cues from street culture as well as 1970s disco glam, as evident by the title of the shoot, 'It was acceptable in the 70s.' Bright neon disco-inspired looks from make-up artist Isamaya French give Luma a doll face that makes her the right person to pull off the adventurous styling.
Image Credit: John de Lima
Key Themes Behind This Trend
- Hypercolorful-shoot Trend
- This trend presents opportunities for disruptive innovation in creative photography concepts and fashion editorials with bold, vibrant visuals.
- 70s-inspired Fashion Trend
- This trend opens up opportunities for disruptive innovation in retro fashion lines and collaborations that combine 70s glamor with modern streetwear aesthetics.
- Colorful Wigs Trend
- This trend offers opportunities for disruptive innovation in wig design and customization, creating vibrant, statement-making hairpieces for fashion shoots, events, and personal styling.
Where This Applies
- Photography Industry
- This industry can harness the disruptive innovation opportunities by exploring new creative concepts and techniques that incorporate hyper colorful-shoot trends, capturing attention and pushing artistic boundaries.
- Fashion Industry
- Fashion designers and brands can embrace the disruptive innovation opportunities presented by the 70s-inspired fashion trend, creating unique collections that blend retro influences with contemporary styles and materials.
- Hair & Beauty Industry
- The hair and beauty industry can tap into the disruptive innovation opportunities of the colorful wigs trend, developing innovative wig designs, vibrant hair dyes, and personalized wig experiences that cater to the fashion-forward community.
