Oktoberfest is almost upon the unsuspecting citizens of Munich, and the best way to remain safe during the drunken revelry is by wearing a Wiesnhelt (German for Oktoberfest helmet).
The 18-day festival, held annually throughout Germany's Bavarian region, is a time for unadulterated bacchanalia -- flagons of pilsner, roasted pork and buxom barmaids are all vital ingredients to a successful Oktoberfest. Yet, despite drinking until temporary blindness, the locals take safety very seriously and what's more safe than a helmet? Named for the field which hosts the festival, the Wiesnhelt is a hardhat made to look like the traditional Bavarian cap. Design company brandHelt-Pro makes it clear that safety and style aren't mutually exclusive and encourages cyclists to enjoy the festivities while maintaining a decorum of style.
Just don't expect these helmets to keep your head safe from a hangover. Oh, and remember to drink safely!
Key Themes Behind This Trend
- Oktoberfest Safety Gear
- Opportunity to create safety gear, beyond helmets, for the Oktoberfest and other similar events, that is both stylish and functional.
- Functional Novelty Wearables
- Design opportunity for creating functional safety wearables that combine novelty style elements, like the Wiesnhelts, with functional safety features.
- Drinking Safety Products
- Opportunity to create and market innovative drinking safety products beyond helmets, like glasses that indicate levels of inebriation, to promote responsible drinking during events.
Where This Applies
- Design
- Opportunity for design companies to create and market functional safety wearables that incorporate style elements for unique events like the Oktoberfest.
- Safety Gear
- Opportunity for safety gear manufacturers to expand beyond traditional helmets for events like Oktoberfest in order to create a wider range of safety products and accessories.
- Alcohol/ Beverages
- Opportunity to create new and innovative drinking safety products for promoting responsible drinking during events, such as Oktoberfest.
