It’s obviously not really a “pie,” but the Whoopie Pie has suddenly become one of the hottest desserts sweeping across the country. This retro cookie/cake is so old-fashioned that many of today’s teens are only experiencing them for the first time due to their new-found popularity. In the past, the humble dessert could be found in any simple bakery in New England, but now hip places like the Magnolia Bakery in Manhattan and luxe catalogs like Williams Sonoma are prominently featuring the dessert.
And for those short on spare cash due to the recession? Make your own for a fraction of the price, here’s the recipe!
What Makes This Trend Stand Out
- Retro Desserts
- Disruptive innovation opportunity: Develop a modern twist on classic desserts to cater to nostalgic consumers.
- Recreating Traditional Recipes
- Disruptive innovation opportunity: Capitalize on the popularity of retro treats by creating DIY kits or specialized ingredients for consumers to make their own.
- Popularity of Whoopie Pies
- Disruptive innovation opportunity: Create a unique and upscale version of the Whoopie Pie to cater to the demand of trendy dessert enthusiasts.
Sectors Adopting This
- Bakery
- Disruptive innovation opportunity: Introduce new flavors and variations of retro desserts to attract a younger audience.
- Food Retail
- Disruptive innovation opportunity: Partner with popular dessert brands to create exclusive retro-inspired products for distribution and sale.
- Recipe Platforms
- Disruptive innovation opportunity: Develop a platform that curates and showcases traditional dessert recipes with a modern flair to appeal to younger generations of bakers.
