Soft-Baked Whole Food Bars

Simple Mills' Soft Baked Almond Flour Bars are Clean & Nutrient-Dense

Simple Mills is introducing its Soft Baked Almond Flour Bars as clean, whole food bars that are chewy, crunchy, moist and nutrient-dense all at once, offering a better-for-you snack. The all-new Spiced Carrot Cake flavor is sure to be a hit for the fall season, serving as a nourishing treat that's full of good-for-you ingredients like almonds, coconuts, flax seeds, chia seeds, carrots, bananas and raisins. Simple Mills prides itself on making nutritious, whole food snacks with satiating nut and nut flour blends as the first ingredient, natural sweeteners like honey and molasses and no artificial ingredients.

This new snack bar flavor from Simple Mills joins its other whole food bar varieties like Dark Chocolate Almond, Chunky Peanut Butter and Nutty Banana Bread.

Clean Whole Food Bars
Opportunity for creating more clean, nutrient-dense snack bars that prioritize whole food ingredients and natural sweeteners.
Satifying Nut and Nut Flour Blends
Potential for developing new snack bars with satiating nut and nut flour blends as the main ingredient, providing a hearty and nutrient-rich snack option.
Flavor Innovation
Opportunity to explore new and unique flavors for snack bars, such as the Spiced Carrot Cake flavor, to cater to consumer preferences and seasonal demand.

Industries Being Reshaped

Snack Food
Disruptive innovation opportunities in the snack food industry by developing new and healthier snack bar options that align with consumer demand for clean and nutrient-dense products.
Natural Food
Opportunity for disruptive innovation in the natural food industry by creating snack bars with whole food ingredients, natural sweeteners, and satiating nut and nut flour blends that cater to health-conscious consumers.
Flavoring and Seasonings
Potential for disruptive innovation in the flavoring and seasonings industry by exploring and creating unique flavors for snack bars, allowing companies to differentiate their products and attract more consumers.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 27%
Freshness 9%