Sustainably Focused Exclusive Designs

WHO DECIDES WAR Explores Themes of Conflict & Sustainability

WHO DECIDES WAR by MRDR BRVDO introduces a new collection that is exclusively available online at SSENSE. The range is designed by Everard Best and the main language highlights a sense of sustainability and the conflict that exists with the matter. The capsule features eight items in total and takes on an approach that explores DIY culture through tactical looks and utilitarian silhouettes.

The garments feature vests or harness strap trousers in colorful detailing -- the denim cargo pants are detailed with a harness and hefty zippers as well. The overall focus on sustainability can be seen through the purposeful unfinished looks through the raw silks, cotton canvases, and raw hems. The dyes feature natural methods including tea and coffee dyes with a washed finish.

Image Credit: SSENSE

Sustainability Fashion
There is an opportunity in creating and selling fashion items made with sustainable materials or processes
DIY Fashion
Offering fashion items with a DIY aesthetic is a way to tap into the growing trend of self-expression through style
Natural Dyes
Developing or promoting the use of natural dyes in fashion items can appeal to consumers who prioritize eco-friendliness in their purchases

Sectors Adopting This

Fashion Retail
Retailers can explore the opportunity of offering sustainable and DIY fashion items to cater to the growing demand for conscious consumption
Textile Industry
The textile industry can embrace the use of natural dyes to promote sustainable and eco-friendly practices in their manufacturing processes
E-commerce
E-commerce platforms can provide a platform for artisans and designers to sell DIY and sustainable fashion items to a wider audience
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 3%
Freshness 9%