The 'Who Actually Votes in America?' infographic documents what type of person was more likely to turn up at the polling station during election time.
Created by Column Five Media for Take Part, the chart breaks down voter turnout by age, sex, nationality and race, socioeconomic status, education level and employment history.
It shows that women are more likely to vote then men are and that the number of each increases as the person gets older, with 67.8% of Americans aged 75 or older turning out to the polls. Those that are or were married are more likely to vote than their single counterparts and those that are more wealthy and hold a steady job voted more often than those that are unemployed or less well off financially.
A higher education level will lead to an increased desire to vote as well. The chart also lists the top excuses for not casting a ballot and highlights the states with the highest and lowest voter turnout.
Key Themes Behind This Trend
- Demographic Voting Patterns
- Identifies the correlation between demographic factors such as age, sex, nationality, socioeconomic status, education level, and employment history with voter turnout, providing opportunities for targeted political marketing.
- Gender Voting Differences
- Recognizes the difference in voting behavior between genders, creating opportunities for gender-focused political campaigns.
- Voter Excuses
- Documents the top excuses for not casting ballots, paving the way for solutions-based campaigns that address those excuses.
Where This Applies
- Political Campaigning
- With the help of demographic voting patterns and gender voting differences, political parties can launch a tailored political campaign.
- Market Research
- This data provides Market Researchers with an opportunity to study the voter behavior and extrapolate insights to build voter-targeted campaign strategies.
- Education Industry
- With education levels playing such a vital role in voter turnout, the education industry can play a larger part in promoting democracy by promoting civic education and encouraging voter participation.
