If you've ever seen the hit reality MTV show 'The Hills,' you'd know that one of the stars is a forever good girl -- up until now. The Whitney Port Maxim spread for the January 2011 issue shows the reality TV star turned fashion designer in a new light.
The sultry Maxim spread gives 'The Hills' fans a different look at Whitney Port; the shoot's stylist kept the lingerie close to her bubbly and sweet personality with polka dots and frilly lingerie ensembles. See more images from the editorial above.
Key Themes Behind This Trend
- Reality TV Lingerie Shoots
- Opportunities for lingerie brands to collaborate with reality TV shows and feature their products in editorial spreads.
- Celebrity Influencer Marketing
- Potential for lingerie brands to partner with celebrities and influencers for marketing and product placement.
- Fashion Designers in Lingerie
- Emerging trend of fashion designers venturing into lingerie design, creating collaborations and limited edition collections.
Where This Applies
- Lingerie Industry
- Potential for lingerie brands to explore new marketing avenues through partnerships with reality TV shows and celebrity influencers.
- Entertainment Industry
- Lingerie shoots and creative collaborations with fashion designers present an exciting opportunity for reality TV and entertainment producers.
- Fashion Industry
- Lingerie designers have the opportunity to collaborate with high-profile fashion designers and expand their brands beyond traditional lingerie offerings.
