The Whitley Neill Watermelon & Kiwi is Limited-Edition
Michael Hemsworth — February 13, 2021 — Marketing
References: whitleyneill & conveniencestore
The Whitley Neill Watermelon & Kiwi gin is a new spirit from the brand that will offer consumers a summery way to enhance their favorite cocktail recipes with a touch of warm weather flavor. The limited-edition spirit features a 43% ABV with a suggested retail price point of £26 and is available for purchase from Booker. The gin follows on the continued success of flavored spirits as consumers seek out ways to experiment from the comfort of home.
International Marketing Manager for White Spirits at Halewood Artisanal Spirits Kelly Coughlan spoke on the new Whitley Neill Watermelon & Kiwi gin saying, "With WSTA data highlighting that Brits bought over ten million extra bottles of gin from UK retailers during 2020 compared to the same period in 2019, it’s clear that there’s still a huge appetite amongst UK consumers for gin. We’re also seeing consumers continuing to be much more experimental with their drinks choices as we all spend more time at home. Our new Watermelon & Kiwi Gin provides retailers with a great new product to tap into this ongoing trend, all under the strength of the Whitley Neill name, which is the UK’s number one premium gin brand. With its delicious fruity flavors, we’re confident it will present a significant sales opportunity as we approach the spring season.”
International Marketing Manager for White Spirits at Halewood Artisanal Spirits Kelly Coughlan spoke on the new Whitley Neill Watermelon & Kiwi gin saying, "With WSTA data highlighting that Brits bought over ten million extra bottles of gin from UK retailers during 2020 compared to the same period in 2019, it’s clear that there’s still a huge appetite amongst UK consumers for gin. We’re also seeing consumers continuing to be much more experimental with their drinks choices as we all spend more time at home. Our new Watermelon & Kiwi Gin provides retailers with a great new product to tap into this ongoing trend, all under the strength of the Whitley Neill name, which is the UK’s number one premium gin brand. With its delicious fruity flavors, we’re confident it will present a significant sales opportunity as we approach the spring season.”
Trend Themes
1. Summer Fruit-flavored Spirits - Brands can capitalize on the continued success of flavored spirits and offer consumers innovative options to enhance their cocktails with a touch of warm weather flavor.
2. Home Bartending - As consumers continue to experiment with their drinks choices at home, brands can offer limited-edition spirits to tap into this ongoing trend.
3. Premium Gin Brands - The popularity of Whitley Neill as the UK's number one premium gin brand presents an opportunity for other premium brands to introduce innovative new products.
Industry Implications
1. Alcoholic Beverages - Brands in the alcoholic beverages industry can create fruit-flavored spirits to meet the demand of consumers seeking innovative options to enhance their cocktails.
2. Home Goods - With the trend of home bartending continuing, the home goods industry can capitalize by offering products that enhance the at-home drinking experience.
3. Retail - Retailers can benefit from the sales opportunity presented by limited-edition spirits like Whitley Neill Watermelon & Kiwi Gin by stocking innovative and unique products.
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