Environmental artist Kaisa Berry teamed up with creative director Timo Berry to create this massive cloud-mimicking display made of white umbrellas. The elegant and highly creative use of common objects was inspired by the umbrella-carrying nanny Mary Poppins.
The installation is actually created using 1,100 white umbrellas that act as the dreamy backdrop for airborne acrobatic performances. By combining art and sport, this art project provides a heightened level of entertainment for event visitors. The non-traditional use of umbrellas provides viewers with an interesting display of fun, interactive and intricate art.
This inspirational art project is suspended from the ceiling at the annual Helsinki Design Week event. The ultimate goal for Kaisa Berry's installation is to bring a playfulness into the world of design, which the art creator often sees as too serious.
Why This Trend Is Growing
- Environmental Art Installations
- The combination of common objects into dreamy backdrops for performance art can create new forms of entertainment and inspiration.
- Interactive Event Displays
- Combining art and sport can bring a heightened level of entertainment and engagement to event attendees.
- Non-traditional Architecture
- Using unexpected materials such as umbrellas can create unique and visually striking architectural designs.
Industries Being Reshaped
- Event Planning and Production
- Incorporating unique and interactive art installations can enhance the overall experience for event attendees.
- Tourism and Hospitality
- Having visually striking and interactive art displays can be a draw for tourists and guests at hotels and resorts.
- Fashion and Apparel
- Incorporating everyday items like umbrellas can inspire new approaches to fashion design and product innovation.
