The Gap is catching on to the e-commerce world, and is trying to combat online-only shopping with its White Space Shop. The concept store brings in a more inviting communal space for consumers to simply enjoy the shopping experience, instead of sitting in the confines of their home.
The store supplies curated Gap products, so coming here one might snag items that can't be found online. Moreover, magazines are laid out for people to sit down and relax, making the White Space Shop an experience instead of just somewhere to come and buy clothes. This is exactly what customers need: a memorable feeling each time they walk into a shop. Otherwise, whose to stop individuals from simply sitting at home and ordering their entire wardrobe online?