The Brooklyn-based brand Dona certainly surprises consumers with its innovative, turmeric-enhanced white cocoa kit. Titled 'The Tumi White Hot Cocoa Kit,' the set includes Dona's Turmeric Concentrate, White Chocolate Chips, Turmeric Spice Dust, and a Bodum Latte Frother. Brewed in small batches, the Turmeric Concentrates carries notes of turmeric, pink peppercorn, ginger, allspice, lemongrass, and black pepper. To sweeten the deal (no pun intended), Dona also throws in a Tumi white hot cocoa recipe card to help consumers replicate an interesting and delicious recipe at home.
Individuals may choose to give this mouth-watering white cocoa kit as a gift to someone. If this is the case, Don offers custom gift boxing for an extra $6 USD.
Image Credit: Dona
What's Driving This Trend
- Turmeric-enhanced Beverages
- There is potential for product lines that incorporate turmeric in unexpected ways, like white cocoa.
- DIY Drink Kits
- Convenience keeps trending! With recipe cards and a latte frother, consumers get to make a delicious drink with ease.
- Small Batch Beverage Production
- This business model could be applied to various drink categories to imply exclusive, high-quality appeal and unique flavor combinations.
Who This Affects Most
- Beverage
- Companies in this industry can innovate by incorporating unique and unexpected ingredients in their product lines, as well as releasing ‘DIY’ kits for consumers to enjoy at home.
- Gift & Specialty Packaging
- There’s a possibility to create specialized packaging or gift sets/experiences for products with unusual or exotic ingredients like Turmeric.
- Dairy Alternatives
- Incorporating turmeric into dairy-free products is especially trendy, and could be an opportunity for new, innovative drinks with less fat content.
