Clay masks are known for their detoxifying properties and usually associated with skincare but there's a new wave of clay-based hair care products that are emerging like the Dove Mineral Strengthens + White Clay Hair Mask. This new take on the traditional clay mask was created as a five-minute post-shampoo treatment to support dry and damaged hair with a shot of much-needed moisture. The treatment for fortifying hair against further damage and breakage is nourishing thanks to the benefits of white clay.
Like this clay-based hair treatment from Dove that was inspired by the white clay benefits found in skincare, many new products are being created based on hero skincare ingredients and their benefits.
Image Credit: Dove