European Wax Center's Whipped Berry Body Balm is EWC's first product clinically proven to help improve the appearance of skin elasticity. "As skincare routines continue to extend beyond the face, we're excited to introduce our first retinol alternative body care product as part of our popular EWC SLOW collection," said Katie Mullen, Chief Commercial Officer of European Wax Center. This lightweight, whipped balm gets its plumping and smoothing properties from ingredients like Icelandic algae and bakuchiol, a gentle plant-derived retinol alternative, and narcissus bulb extract, which helps to visibly reduce hair thickness between waxing treatments.
The Whipped Berry Body Balm can be found in a limited-edition EWC SLOW Whipped Berry Kit, which includes a Travel Whipped Berry Body Polish in a berry-accented tote.
What Makes This Trend Stand Out
- Retinol-alternative Bodycare
- Plant-derived actives such as bakuchiol are expanding anti-aging claims into body products, creating room for gentler formulas that appeal to sensitivity-conscious consumers.
- Post-wax Skin Smoothing
- Waxing-adjacent products that pair hair-minimizing ingredients with elasticity and texture benefits are redefining aftercare as a longer-term skin maintenance category.
- Whipped Functional Textures
- Lightweight whipped balms with sensorial finishes are making clinical body care feel more indulgent, blending efficacy-led positioning with premium self-care rituals.
Sectors Adopting This
- Skincare
- Clinically proven body treatments with facial-grade ingredients are broadening the market for targeted elasticity, smoothing, and renewal claims beyond the face.
- Hair Removal
- Between-service care products that visibly reduce hair thickness add recurring retail value to waxing businesses while strengthening customer retention around treatment routines.
- Beauty Retail
- Limited-edition kits and travel formats package functional skincare into giftable, trial-friendly assortments that support discovery and seasonal merchandising.
