BHLDN (Anthropologie's wedding brand) is now announcing a new and exclusive collection with Hayley Paige that shares whimsical wedding styles. The Hayley Paige x BHLDN collection is comprised of a trio of wedding gowns, three cocktail looks, an overskirt, two dresses for flower girls and one bridesmaid dress in three flattering colorways. To complete the bridal looks, BHLDN will also be offering a signature Hayley Paige veil. Hayley Paige describes these styles are ones that include nostalgic details and take inspiration from female icons of the 90s.
As Lori Conley, BHLDN General Merchandise Manager, describes: "Her brand brings the optimism, personality and magic that all weddings should have" and the enthusiasm seems to be just what brides in 2020 and 2021 need. To support brides-to-be during this time, the brand is offering both virtual and in-person appointments.
Image Credit: BHLDN
Key Themes Behind This Trend
- Nostalgic Wedding Trends
- Nostalgic wedding trends are back and brands can leverage this to create exclusive collections that appeal to customers' emotions and memories.
- Virtual and In-person Shopping Experience
- Virtual and in-person appointments provide a personalized shopping experience for customers, allowing brands to cater to the needs of all customers during these uncertain times.
- Collaborative Bridal Collections
- Collaborative bridal collections between well-known designers and retailers provide a chance to offer exclusive, high-end wedding fashion that appeals to a wider customer base.
Where This Applies
- Wedding Fashion Industry
- The wedding fashion industry can leverage nostalgic wedding trends to create exclusive collections that resonate with customers and offer both virtual and in-person appointments to cater to their needs.
- Retail Industry
- The retail industry can offer collaborative bridal collections to create exclusive and high-end fashion collaborations that attract a wider customer base and provide a personalized shopping experience with both virtual and in-person appointments.
- Fashion E-commerce Industry
- The fashion e-commerce industry can incorporate both virtual and in-person appointments, allowing brands to provide a personalized shopping experience to customers while providing exclusive collections that appeal to customers' emotions and memories.
