MizPee.com

 - Dec 4, 2007   Updated: Mar 25 2011
References: mizpee & trendhunter
You never know when you're going to have to pee. So, what do you do when you have to go really bad but, you have no idea where a restroom is? Go to MizPee.com and use their online database of clean, public restrooms. The site shows store hours, ratings, and links to maps. Good luck.

Implications - The meteoric rise of social media has enabled savvy entrepreneurs to create mini websites that cater to a specific need and niche. These websites can populate an online database quickly by crowdsourcing ratings from the public on the fly; by allowing online visitors to participate in the site's content, the brand becomes an indispensable resource far faster.