The 'When I Shop' app is a convenience-focused shopping platform for consumers who are looking for an easier way to track the latest offerings from their favorite brands. Shoppers can intuitively shop the looks from their favorite brands from one streamlined location instead of needing to visit individual websites to keep up with new releases.
The app also offers a way for shoppers to explore and discover new brands or companies that are in line with their style preferences. Users can curate their own shop that features all of the various brands, categories and styles they like the most, which could also help shoppers with organizing outfits. The 'When I Shop' app also enables shoppers to buy directly from multiple brands at the same time without having to perform several checkouts.