Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

WhatsApp Business App Was Created for Small Companies

 - Jan 22, 2018
References: whatsapp & psfk
The WhatsApp Business app is a new tool devised by the instant messaging platform that's aiming to improve communication between small businesses and the consumer.

After setting up a profile, companies can send quick and automated messages to consumers, diligently answering any questions they may have about the business that they can't find online. Both personalized and efficient, this extension of the app intends to bridge the communication gap between smaller companies and the public.

The app underwent a pilot phase in September 2017, but has since been released as an official tool. For now, the tool has been created with small businesses in mind, but the platform hopes to continue to find ways to increase engagement among its 1.3 billion users.