The WhatsApp Business app is a new tool devised by the instant messaging platform that's aiming to improve communication between small businesses and the consumer.
After setting up a profile, companies can send quick and automated messages to consumers, diligently answering any questions they may have about the business that they can't find online. Both personalized and efficient, this extension of the app intends to bridge the communication gap between smaller companies and the public.
The app underwent a pilot phase in September 2017, but has since been released as an official tool. For now, the tool has been created with small businesses in mind, but the platform hopes to continue to find ways to increase engagement among its 1.3 billion users.