The Burger King Whatever Floats Your Melt Meal is being launched as a digital exclusive offering for consumers to pick up in celebration of the return of the Burger King Melts menu.
The meal is priced at $7.99, and comes with your choice of Burger King Melt sandwich including either the Classic Melt, Shroom n' Swiss Melt or the Bacon Melt. The meal also comes with a cup of soft serve ice cream and a soda of your choosing to let customers create a fresh float refreshment that's perfect for pairing with the melted cheese burger.
The Burger King Whatever Floats Your Melt Meal is available for a limited time at participating locations nationwide, but can only be ordered via the brand's website or app.
Image Credit: Burger King
Why This Trend Is Growing
- Digital-exclusive QSR Meals
- The Burger King Whatever Floats Your Melt Meal is a digital exclusive offering that can only be ordered via the brand's website or app.
- Float Refreshment Pairings
- The meal includes a cup of soft serve ice cream and a soda of your choice, allowing customers to create a fresh float refreshment to pair with their melted cheese burger.
- Limited-time Menu Offerings
- The Burger King Whatever Floats Your Melt Meal is available for a limited time at participating locations nationwide, providing a time-limited menu option for customers.
Industries Being Reshaped
- Quick-service Restaurants (QSR)
- The Whatever Floats Your Melt Meal showcases a digital-exclusive offering within the QSR industry, providing an opportunity for other QSR chains to explore online ordering and exclusive menu items.
- Frozen Treats
- The inclusion of soft serve ice cream in the Whatever Floats Your Melt Meal highlights the potential for collaborations and partnerships between QSRs and frozen treat brands.
- Food Delivery Apps
- The exclusive ordering of the meal through the Burger King website or app demonstrates the potential for further integration between QSRs and food delivery apps to offer unique digital experiences.
