RFID Shoes

The WESC KarmaTech Creates an On-The-Go Interactive Experience

The WESC KarmaTech project introduces RFID technology into shoes. Although this technology is mostly used for retail and inventory processes, it also can have a social impact by making our surroundings more interactive.

By embedding RFID chips into shoes, WESC KarmaTech allows you to register online and connect to different social media outlets. From there it interacts with a special mat so that one's status is updated on these social networks.

RFID Technology
Disruptive innovation opportunities in retail and inventory management processes.
Interactive Footwear
Disruptive innovation opportunities in creating a more connected and interactive experience for consumers.
Social Media Integration
Disruptive innovation opportunities in bridging the gap between physical and online social networks.

Industries Being Reshaped

Retail
Disruptive innovation opportunities in revolutionizing inventory management and customer engagement.
Footwear
Disruptive innovation opportunities in combining technology with footwear to enhance consumer experience.
Social Media
Disruptive innovation opportunities in leveraging physical products to increase social media engagement.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 69%
Freshness 8%