Get summer-ready and book that trip with the guys that you've been planning all year -- but before you do, make sure you get the right stuff from the Wellen Spring 2014 collection.
Made for guys just like you -- the summer-loving, adventure-searching and surf-crazy -- the Wellen Spring 2014 collection defines the essence of summer and all the hedonistic pleasures that come with it.
The uber-cool surf apparel brand is for the seasoned wave riders, the ones that strive for physical activities and for anyone who has a carefree sense of style.
Originally founded as a surfboard brand, Wellen slowly morphed into more over the years to include apparel that includes all types of beachwear. So if you're looking for simple, bright tees, board shorts and vests for summer, then Wellen is your brand.
What's Driving This Trend
- Summer-ready Apparel
- Opportunity to disrupt traditional beachwear industry by creating clothing lines that cater to the adventure-seeking, surf-crazy audience.
- Hedonistic Pleasures Branding
- Opportunity to brand products as symbols of summer-loving and carefree lifestyles for those who seek out outdoor activities and adventure.
- Surf-inspired Collections
- Opportunity to create clothing and lifestyle collections around the surfing world for people who have a love for the sport and have an adventurous spirit.
Who This Affects Most
- Beachwear Industry
- Well-established beachwear retailers can introduce new ranges of clothing and accessories inspired by surfing and the overall beach culture.
- Travel Industry
- Travel agencies can collaborate with surf-inspired brands to create travel packages for people who seek summer adventures focused on surfing and beach activities.
- Outdoor Gear Industry
- Established outdoor gear companies can seek opportunities to expand their product ranges to include surfing-inspired products for summer and beach enthusiasts.
