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Seasonal Hair Advertisements

The Wella Haircare Ad Changes With the Seasons

— February 1, 2011 — Marketing
The Wella Haircare ad features four illustrated models with very busy hair. Blonde, brunette, red and black hairdos are filled with pedestrians doing their business, with each hair color representing a different season.

The Wella Haircare ad illustrates the brunette's season as summer, the blonde's as autumn, the redhead as springtime and the black-haired lady as winter. Check out the different activities that are featured throughout each print and get a feel for all four seasons.
Trend Themes
1. Illustrated Hair Advertisements - Opportunity to create innovative and eye-catching haircare advertisements using illustrations.
2. Seasonal Representation in Advertising - Chance to incorporate seasonal themes and colors in advertising campaigns to engage consumers.
3. Hair Color Symbolism in Marketing - Potential to utilize different hair colors as symbols to convey specific meanings or associations in marketing materials.
Industry Implications
1. Haircare Products - Disruptive innovation opportunity to develop haircare products specifically tailored for different seasons and hair colors.
2. Advertising and Marketing - Innovative potential to create advertising campaigns that showcase seasonal variations using hair as a storytelling element.
3. Illustration and Design - Opportunity to collaborate with haircare brands to create visually appealing and thematic illustrations for their advertisements.
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