Different types of curly hair require different levels of nourishment and WELLA's new care range specifically caters to each type to ensure beautiful and bouncy locks. The collection targets curly and wavy hair and boasts wheat bran extract and jojoba oil that increases your wave definition while working to reduce frizz and create luscious and soft curls.
WELLA's new product range includes the Nutricurls Micellar Shampoo for curly hair, the Nutriculrs Shampoo for wavy hair, the Nutricurls Cleaning Condition that provides lightweight nourishment, the Nutriculrs Detangling Conditioner that helps to detangle knots in 30 seconds, the Milky Waves which acts as a leave-in spray to add manageability to waves, and the Curlixir Balm that is the perfect primer to create soft and bouncy curls.
The collection is available to shop at salons carrying WELLA Professionals nationwide.
What's Driving This Trend
- Hair Type-specific Products
- WELLA's new care range caters to different types of curly hair, creating disruptive innovation opportunities in the hair care industry.
- Nourishing Care for Curly and Wavy Hair
- WELLA's Nutricurls collection provides specific products for curly and wavy hair, presenting disruptive innovation opportunities in the hair care industry.
- Customized Solutions for Hair Care
- WELLA's care range targets different hair types, offering customized solutions and opening up disruptive innovation opportunities in the hair care industry.
Who This Affects Most
- Hair Care
- WELLA's diverse product range for different hair types disrupts the hair care industry.
- Personal Care
- WELLA's Nutricurls collection introduces personalized and nourishing solutions, revolutionizing the personal care industry.
- Beauty
- WELLA's new care range provides innovative solutions for beautiful and bouncy hair, shaking up the beauty industry.
