UK-based sustainable design studio Weez & Merl uses recycled plastic to create a range of reusable houseware products like coasters and tabletops. From the coastal city of Brighton and Hove, the designers were driven toward sustainability by the discouraging amount of plastic bags on the beach. The result is a design company that works with local businesses to collect and repurpose plastic waste into practical products.
Weez & Merl use low-density polyethylene for smaller products like coasters and medium-density polyethylene for sturdier projects like tabletops. These materials are handworked and enhanced with marbling techniques that offer the finished products a set of signature swirling patterns in a collection of complementary colors. Weez & Merl offer coasters, trays, plates, platters, and boards on its online store.
Image Credit: Design Milk
Weez & Merl Transforms Plastic Waste into Houseware Products
1. Recycled Plastic Houseware Products - The increasing demand for sustainable household items made from recycled materials presents an opportunity for companies to introduce new product lines.
2. Marbled Designs - Marbling recycled plastic is a unique design trend that presents an opportunity for companies to explore the possibility of adding this design feature to their products.
3. Local Supply Chain - Companies can take advantage of the growing demand for sustainable products by adopting sourcing strategies that involve working with local businesses and repurposing waste materials.
1. Sustainable Product Manufacturing - Companies can focus on designing and manufacturing sustainable products using recycled materials and adopting eco-friendly practices.
2. Homeware and Decor Industry - Incorporating recycled plastic as a material for home decor items can be a disruptive innovation in the homeware and decor industry.
3. Waste Management and Recycling Industry - The increasing demand for sustainable products presents an opportunity for waste management and recycling companies to work with local businesses to collect and repurpose plastics for manufacturing.