The Weekend Hair Dry Shampoo from Joico is a time-saving haircare product that helps to extend the life of hair in between washes and blowouts, while also promising to double the longevity of hair color. The product is packed with oil-absorbing ingredients like fine rice starch powder and clay, which are also beneficial for increasing volume, softness and texture, plus ensuring that the product is evenly distributed.
The dry shampoo helps to make hair feel instantly refreshed and clean, and adds encapsulated fragrance to keep hair smelling fresh and clean as well.
As well as being able to spray the product close to the scalp to receive its refreshing benefits, consumers can also apply it all over for increased softness and volume.
Why This Trend Is Growing
- Longevity-boosting Dry Shampoos
- Dry shampoos that extend the life of hair in between washes and blowouts while also promising to double the longevity of hair color.
- Oil-absorbing Ingredients
- Products with fine rice starch powder and clay that are beneficial for increasing volume, softness, and texture, plus ensuring even distribution.
- Instant Refresh and Clean
- Dry shampoos that make hair feel instantly refreshed and clean and add encapsulated fragrance to keep hair smelling fresh and clean as well.
Industries Being Reshaped
- Haircare Industry
- Focus on developing new products that not only clean and refresh hair but also offer longevity-boosting benefits.
- Beauty and Personal Care Industry
- Develop innovative products that help consumers save time by extending the life of their hair in between washes and blowouts, while also preserving hair color.
- Oil-absorbing Ingredients Industry
- Maximize the use of fine rice starch powder and clay in beauty and personal care products to offer oil-absorbing, softening, and texturizing benefits.
